Race on Sunday, Sell on Monday
Motor racing has long been used to change brand image. Or, in the case of the tobacco industry, market cigarettes to children. Audi’s ‘What Dieselgate?’ hybrid Dakar racers, Inifiniti, then Aston Martin, and next Ford, all pretending they have something to do with the Red Bull F1 car, fictitious energy drink company ‘Rich Energy’ sponsoring […]