Race on Sunday, Sell on Monday

Motor racing has long been used to change brand image. Or, in the case of the tobacco industry, market cigarettes to children. Audi’s ‘What Dieselgate?’ hybrid Dakar racers, Inifiniti, then Aston Martin, and next Ford, all pretending they have something to do with the Red Bull F1 car, fictitious energy drink company ‘Rich Energy’ sponsoring […]

Electric Avenue*

As the Volkswagen empire of evil tries to re-brand itself after dieselgate, electric vehicles have charged (hah!) to the front of their strategy. Which is a good thing. If the world’s largest automotive company gets behind EVs, even if they are not the silver bullet for halting global warming that some would have us believe […]

Creamsicle

Porsche and Volkswagen have history as long as the two companies’ existence. A shared dark past links the Beetle and the 911, the 1980s 924 was powered by a VW van engine, and more recently Volkswagen have bought Porsche outright, adding the brand to their ever-increasing and possibly slightly evil empire. But before ‘dieselgate’, some […]

Black Beetle

Volkswagen, following the need to pay some huge fines, are having a bit of a model cull at present. In the for the chop are pretty much all of their three-door cars, including the Scirocco (boo) and the New New Beetle (meh). Still, that makes room for even more SUVs (sigh)… With the Volkswagen Group’s […]

Nine One Nine

Due to the ongoing Dieselgate scandal the Volkswagen Group have a bit of reputation rebuilding to do. Cue motorsport; get your cars on the track, win some races, and everyone loves you. Unfortunately for motorsport fans (and for Volkswagen), this method is very expensive, and criminal investigations, lawsuits, and fines do not come cheap. It also doesn’t look too good if […]

Triton Takeover

Mitsubishi passenger cars haven’t appeared here at The Lego Car Blog all that often. In fact Mistubishi’s World War 2 fighter plane – the A6M Zero – has made more appearances. This is probably because the Japanese manufacturer’s current product range is a bit… shit, and thus it’s a bit of a bleak place from which to draw inspiration. Mitsubishi’s […]