LEGO bricks have been used to create all manner of life-size real-world replicas, from Volkswagen Campers to Ferrari Formula 1 cars, via motorcycles, pick-up trucks, supercars, and classics. Korean electric crossovers haven’t featured though. Until now.

Of course until recently, creating a life-size Kia from LEGO bricks would’ve been like making the world’s largest rice cracker; impressive and yet also immensely dull. However with Hyundai/Kia now making some of the most interesting cars on the market, recreating one from hundreds of thousands of LEGO pieces is no longer a pointless endeavour. Cue certified LEGO Professional Riccardo Zangelmi’s company BrickVision and Kia Italia, who have turned 350,000 LEGO bricks into a 1:1 replica of Kia’s EV6 electric crossover.

Riccardo’s team took over 800 hours to create the life-size EV6, plus a further four months to develop the illumination system used to recreate the real EV6’s lighting signature.

It seems that Kia Italia used that time to write some of the most nonsensical marketing guff that we’ve ever read to accompany the build, with phrases like “strongly characterising luminous personality in every circumstance”, and “particular surfaces with accentuated inclinations, an expression of refined design” two of our highlights.

You can read more automotive marketing gibberish like that via Auto&Design by clicking here, or you can watch Kia Italia’s video on the project – which is mercifully free from the thoughts of their marketing department – by clicking play below.

YouTube Video