Here at The Lego Car Blog we’re definitely towards the more adult end of the Lego fan spectrum (not that you’d necessarily know that from our writing ability or professionalism…), however it’s worth remembering that LEGO is, first and foremost, a toy.
It’s therefore with great pleasure that today we can share with you a book aimed exactly at LEGO’s core audience, and on a topic that we’re surprised has taken so long to be published. From Lowey Bundy Sichol‘s ‘From an Idea to…’ series, this is ‘From an Idea to LEGO’.
Lowey’s ‘From an Idea to…’ series of books explore some of the world’s most famous companies, explaining to children aged 8-12 how they were created whilst teaching entrepreneurship and business along the way. They are in fact the only books in the world that provide biographical business studies to kids, which – in a world filled with ‘influencers’ teaching children little more than how to open boxes of free things – is a wonderful alternative.
‘From and Idea to LEGO’ runs to around 100 pages and is filled with lovely illustrations by C. S. Jennings, fun facts and pop-out text (more on that in a bit). Printed in black and white on non-glossy paper the book is typical of those aimed at children (and a price point) so don’t expect another glossy coffee table publication of the type we usually review, as that’s not the point of this book.
Lowey charts LEGO’s history from carpenter’s shop and the invention of the plastic brick, via near bankruptcy to its position today as the world’s largest toy maker. The language is easy to understand, yet still detailed enough to educate, and when a new piece of business terminology appears it’s printed in bold and accompanied by a small pop-out explaining what it means, examples being ‘Patent‘, ‘Brand Equity‘, ‘Profit‘, ‘Revenue‘ and so on.
It’s this aspect of ‘From an Idea to LEGO’ that we particularly like as, whilst it’s well written, the history of The LEGO Company has been detailed many times before. What hasn’t is the business acumen behind the story, particularly in a format that children can understand. Lowey’s explanations are well-judged, clear, and will undoubtedly help readers to join the dots between having an idea and turning it into a profitable business. Lowey’s ‘Lemonade Stand’ example in the book may be slightly cliche, but it communicates the basics brilliantly.
If you’d like your kids to begin their understanding entrepreneurship, and perhaps to fuel ambition beyond becoming a YouTuber, then the books from ‘Lowey Bundy Sichol’s ‘From an Idea to…’ series are a wonderful way to start. That one of the four books published so far is about our favourite plastic bricks is a bonus!