The LEGO Group has recently announced plans to build a 250,000 visitor per annum ‘LEGO House’ exhibition centre in the heart of its hometown of Billund in Denmark. Over to the official press release:
When the LEGO House opens in 2016 visitors to the house in Billund, Denmark will enter a building that resembles gigantic LEGO bricks combined and stacked in a creative way to create an imaginative experience both outside and inside. In the experience center guests can expect hours full of active fun while at the same time engaging in an educational and inspirational experience – everything that LEGO play offers.
Kjeld Kirk Kristiansen, LEGO owner, explains:
“The LEGO House will show the past, present and future of the LEGO idea and I am certain it will be a fantastic place, where LEGO fans of all ages and their families and friends will get a wide range of unique LEGO experiences. It is our belief that LEGO play fosters innovative thinking, and the LEGO House gives us an opportunity to make it very tangible what LEGO play offers and how it stimulates children’s creativity and learning.”
The LEGO House will be approximately 30 meters tall, and there will be public access to several roof-top gardens from the outside. The building will offer visitors a total of 7,600 square meters of exhibition areas, a café, a unique LEGO store and a large public square.
Construction of The LEGO House is due to start early next year. You can read the full press release at LEGO’s official news-room, and watch LEGO’s video showing the proposed building design below:
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