Motor racing has long been used to change brand image. Or, in the case of the tobacco industry, market cigarettes to children.
Audi’s ‘What Dieselgate?’ hybrid Dakar racers, Inifiniti, then Aston Martin, and next Ford, all pretending they have something to do with the Red Bull F1 car, fictitious energy drink company ‘Rich Energy’ sponsoring Haas F1, without having any money… or even an energy drink… Yes the world of race sponsorship makes about as much sense as a LEGO website staffed by Elves.
Fast-forward to the future of racing (or is the past? We’re never quite sure with Star Wars), and the Galactic Empire is still using the same tactics to transform its brand image / market itself to children. Because what better way to convince a sixteen year old to die* on a far away planet than to go racing!
This marvellous ‘Imperial Pod Racer’ is the work of Rubblemaker of Flickr, who has imagined what it would look like if the Galactic Empire went racing. TIE Fighter aesthetics, top-notch building techniques, and stellar presentation have us ready to enlist at the Stormtrooper recruitment office, and you can join us there via the link above!
*And yes, this is actually happening. Still, it’s better than Marlboro.