On TV, at the cinema, in magazines, on radio, on billboards, in social media, on buses… advertisements are everywhere. Including this decaying back-alley in the corner of the internet.

Following this site’s one-and-only upgrade in a decade of operation two years ago, a greater degree of advertising has been permitted at The Lego Car Blog, with colourful boxes trying to sell you stuff appearing in the side bar, in-between posts, and between paragraphs.

As we don’t ask our readers for money nor receive any kind of endorsement or sponsorship from LEGO (and rightly so – they’re a reputable organisation), these ads are what keep the lights on at TLCB Towers, and they do a little good in providing revenue that we can give away too.

Amazingly, The Lego Car Blog’s success has meant we’ve appeared on the radar of an award-winning publishing platform, who have somehow not noticed our gross incompetence and instead focussed on the number of eyeballs (like yours) that this site receives.

Therefore we’re currently undergoing a trial with said publisher to explore additional advertising revenue, more tailored to our readers, and with far greater granularity. This will allow us to exclude advertising themes we’re not happy with (gambling, sexualised content, get-rich-quick schemes and so forth), although of course the ads that you see here at TLCB (like any site) are mostly based on what your search history reveals about you.

For a while this means you might see an increase in the number of adverts as the publisher optimises where and how they should appear. Please bear with us through this stage, and if you have any comments on your user experience here at The Lego Car Blog, do please let us know so we can feed this back.

If it all goes wrong we can revert back our previous (and more-than-adequate) advertising solution, whilst if it works you should see more targeted advertising that also generates us a greater revenue stream that we can do some good with : )

Thanks for visiting us

TLCB Team