Tag Archives: Advertising

A $1,000 Thank You

Lego Nurse

Some time ago WordPress, our landlords here at thelegocarblog.com, selected us as a pilot for their WordAds programme. Up until this selection TLCB was, in contrast to the proper Lego blogs, entirely advertisement free. Since then we have allowed the appearance of one or two advertisements per page (you can probably see one now, either above or below this post), managed through the WordAds programme.

These advertisements generate a small amount of revenue, and as we operate with an unpaid mythical-creature-based workforce our overheads are nice and low, even once we’ve paid for the Executive Washroom and Sauna.

This leaves us with a bit of a surplus, and because it’s a privilege to write for a million visitors a year, we don’t really feel like we need to keep it. And thus we owe all of you a huge thank you, because your visits, clicks and comments here at TLCB have – from one little ad – generated over $1,000 for good causes around the world so far.

The money raised through your visits has been used for projects as diverse as building essential facilities in India, children’s homes in Romania, the Syrian refugee crisis, the Red Cross, Unicef, and many more.

We’re mooting whether to restructure this site to allow a similar quantity of advertisements to show as the proper Lego blogs ($1,000 is great, but $20,000 would be better!), but we’re not sure about that yet. In the meantime, we’ll keep blogging, please keep clicking, and between us we can keep on doing a little bit of good : )

TLCB Team

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Show Me The Money!

Lego Treasure Chest

This time last year The Lego Car Blog was selected to join WordPress’s ‘WordAds’ programme. In short this means that we’re part of the corporate capitalist machine making money from the internet*.

The ads:

After one year of advertisements we thought it was only right to give you, our readers, the opportunity to feed back on whether these affect your user experience. Typically the advertisements on this site appear as a silent video underneath the first post, or as a bar on the bottom of each picture should you hover your mouse pointer over one. So far we’ve not seen anything unsavoury appear, although we have turned down offers from advertisers whose products haven’t fitted with our responsibility as a blogger of what is ultimately a children’s toy.

The revenue:

The revenue generated from the WordAds programme currently surpasses the costs of running this site (and TLCB executive washroom and sauna), although this is mostly because our labour is very cheap. This means that we are in a fortunate position of financial surplus, and we’d like to pass this on where we can.

Let’s do some good!

If you our readers are happy to see advertisements continuing to appear here on The Lego Car Blog we will continue to participate in the WordPress WordAds programme, and our aim is to donate the all of profits generated to suitable charitable causes (suggestions welcomed). This means that every time you visit us you’re doing a little bit of good in the world too! As always you can let us know what you think in the usual way, either by commenting on our posts or by visiting the Feedback Page.

Thank you for your continued readership and support,

TLCB Team

*To the countless bloggers who spam TLCB with promises that with your (chargeable) help we can ‘get rich’ by internet blogging, you can go suck on it.

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The Lego Car Blog Advertising Update

Lego Times Square New York

Times Square Advertising courtesy of Sean Kenney

Today something new has appeared on The Lego Car Blog. You’ve probably noticed it underneath this post. Yes, we’ve become corporate sell-outs. WordPress (our landlords) are trialling something called WordAds and The Lego Car Blog, a little to our surprise, has been selected as a Beta tester for the programme.

What does this mean?

The Lego Car Blog will feature an advert, typically underneath the first post on each page, sourced via Google or another provider.

What are the benefits?

Potentially, as we grow, we could receive earnings to cover the cost of running the site. The first payment is made at $100. Despite our success, with just one ad on the blog this could take two years or more to reach.

What type of adverts will show?

This will depend on your search history among other factors. They will be mostly video based (and silent) using YouTube’s platform. So far all the adverts that we’ve seen have been for large reputable multinationals, including a car company, a well known photocopier manufacturer, a bank, a university, and a leading brand of toothpaste.

Do I have to do anything differently?

Nope. If the advert shown isn’t of interest you can continue using The Lego Car Blog as normal. If it is, and there was one featuring Beyonce that caught our eye, then click on it and you’ll be taken to the advertiser’s webpage.

How can I help support The Lego Car Blog?

We thought about running an ‘Adopt-an-Elf’ scheme, but you really don’t want to adopt one. However, you can support TLCB by Following us via the link at the bottom of this page, Linking to us if you have a MOCpages, Flickr or other LEGO-sharing account, and Sharing our stories around the web. We know lots and lots of you are doing this, so a big and heartfelt thank you from everyone here!

For more information on The Lego Car Blog’s partnership with WordAds please click here.

TLCB Team

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thelegocarblog.com!

Lego Racing Driver

thelegocarblog.com!

We love our WordPress landlords. They’ve given us a robust, moderately flashy website that provides an attractive facade to hide the amatuerish incompetence going on behind the scenes in The Lego Car Blog office.

However, despite our love for the WordPress guys, we weren’t really fans of the ‘.wordpress’ in our domain name. So…. drumroll… now it’s gone!

The Lego Car Blog is now available at simply ‘thelegocarblog.com’, which makes far more sense. Fear not if you’ve linked to us using the old ‘.wordpress’ URL, these links will still work.

We’re also raking in sufficient hits for advertising potential. As we approach the 1/3 million views mark site advertising could become a possibility. Let us know what you think about this in the usual ways; via the Comments or the Feedback and Submission Suggestions page.

Thanks for your readership, whether you’ve been with us since the beginning or you’ve discovered us for the first time today. We’ll strive to continue bringing you the best Lego vehicles that the web has to offer.

TLCB Team

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