Back in March, after being approached by an advertising publishing platform, we began a trial that promised greater advertising revenue, more granularity, and the freedom to restrict ads that perhaps are less in-keeping with our morals than we’d like. So, two months on, how has it gone?
Er… well, none of the above promises actually materialised. The opposite in fact. Visitor numbers halved, advertising revenue dropped by more than that, and some boring yet quite invasive websitey stuff had to be handed over too.
So here endeth the trial, and we’re pleased to say that reverting back to our previous platform has restored our advertising revenue immediately (which we continue to give away to those who need it more than we do), and visits are on the way back up too. Phew.
So we’re back to where we started, which isn’t a bad place to be after all, but do let us know if anything negatively affects your user experience (and thank you to those that did get in touch with feedback during the trial).
The lesson here is perhaps to be happy with what you’ve got, and that sometimes (ironically!) marketing isn’t always entirely truthful. That said, if you could click on an ad or two…