LEGO’s extensive new partnership with Formula has brought every single Formula 1 team to bedroom floors in brick form. Which of course meant some extensive marketing was needed too.

Cue the 2025 Miami Formula 1 Grand Prix drivers parade, in which nineteen of the world’s best racing drivers (and Lance Stroll) took to the circuit in life-size, drivable, 400,000 piece replicas of their real Formula 1 cars, giving the Alpine drivers their best chance of an overtake all season.

The hugely ambitious project was filmed throughout its year-long gestation, with an hour-long behind-the-scenes documentary soon due for release, showing how LEGO and Formula 1 pulled off one the greatest racing marketing stunts of recent times. The official trailer has just dropped, and you can get ready for the slowest, but perhaps best, Formula 1 race of 2025 via LEGO’s YouTube channel above.