Actually this is the most American thing* we’ve ever seen (following today’s earlier post featuring a ’70s muscle car with a giant flaming bird on the hood).
The Coca Cola Christmas truck is nearly as well-known as the guy drinking the coke on the side of it, and it’s been recreated astonishingly well in brick form by Flickr’s Lasse Deleuran, who might just have built the best Lego-lettering since we last said something had the best Lego-lettering.
Seriously though, it’s a mightily impressive mosaic that not only looks stunningly accurate, it’s so brilliant it almost makes the superb remote control tractor unit fade into the background. Which is what good branding is all about.
There’s more to see of Lasse’s amazing rendition of the probably the world’s most famous truck at his photostream via the link above, where you can also find a link to building instructions so that you can build this design for yourself.
*To maintain our BBC-like impartiality, here’s the Soviet version too!
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