The Festival of Mundanity entries are starting to arrive! Hoping to win one of the awesome prizes on offer (more on those later today) is PalBenglat of Flickr, whose International Harvester Scout (hence the title) is, well… actually not very mundane at all.
But despite not exactly maxing out his Mundane Points, Pal’s logic is rather clever. Back in the 1970s the Scout was marketed to middle-America couples, usually living in the suburbs with a dog, as per the recreated advertisement image above. And it doesn’t get more mundane than that.
Of course middle-America didn’t need Sports Utility Vehicles, but International Harvester forecast that it would want them. Which it did. By the million.
Now, partly thanks to the Scout, middle-America only buys SUVs and crossovers, they’re all exactly the same, and suburban motoring has never been more mundane.