All the best racing sponsors are selling something that’s bad for you. Cigarettes, beer, cigarettes, energy drinks, and cigarettes were the mainstay of motorsport advertising, before doctors pointed out that it might not be a great idea to promote things that killed people.
These days tobacco companies are effectively banned from motorsport sponsorship (although Scuderia Ferrari are always willing to cash a ginormous cheque), however purveyors of alcohol are still permitted to hawk their wares to racing fans.
The upside of this is some of the coolest liveries in motorsport are still seen today, and – accordingly to David Roberts at least – will continue to be seen for some time yet.
This is David’s ‘Martin I’s Racer’, with a livery that looks a lot like the one used by a certain gin and vermouth-based cocktail company.
Further details and a backstory of drinking puns can be found at David’s photostream – grab yourself a mixer and head to the
bar, er… we mean ‘galactic racing circuit’ via the link above.