Tesla. If there’s one car company you cannot criticise on the internet due to frankly fanatical supporters it’s Elon Musk’s electric automotive brand. Here goes…
Tesla were not actually founded by the creator of Paypal back in 2003, but Musk has pretty much led the company ever since, from it’s first car (the Lotus Elise based Roadster) to its position today as the world’s largest electric vehicle manufacturer. This is a simply astonishing achievement, particularly as it’s Tesla that have brought EVs to the mainstream, forcing the established car manufacturers to take EVs seriously. The raft of new EVs about to reach the market are in large part due to Tesla proving the business case.
They’ve also brought a sense of fun to the often staid motor industry, with models that literally spell ‘S3XY’, a drive mode named ‘Ludicrous’, whoopie cushion seats, and host of other mischievous features. Plus the Tesla Model 3 is the safest model ever tested by the Euro NCAP. And yet, would this TLCB writer buy one?…
For all Tesla’s technical innovation and engineering brilliance the company’s primary function is to build cars, and they’re shockingly bad at it. Designs that use four times as many parts as they should (making repairs complicated, eye-wateringly expensive and slow), risible paint quality, panel gaps that you could drive another car through, and chronic unreliability plague Tesla’s range. As the company tries desperately to meet demand (and to make money) the ‘finished’ cars are far from it, recreating the ownership experience of a 1970s British Leyland.
Whether Tesla can, or even wants to, sort these issues out is debatable. However what isn’t is that Mercedes-Benz, the Volkswagen Group, BMW, and many more besides wouldn’t be scrambling to go electric if it weren’t for Musk and what all started with an electrically-powered Elise. Which means when this writer is driving an EV he’ll be able to give a nod of thanks to Tesla, even though his car probably won’t actually be one.
Oh yeh, this neat digitally rendered Tesla Model 3 comes from Robson M of Flickr and there’s more to see at the link!